Melanie Akerboom, Founder & Blogger whatamission.com

Melanie Akerboom, Founder & Chief Editor of whatamission.com


I’m Melanie Akerboom and I created this blog right after quitting my photography job in September 2014. I enjoyed the job as a photographer, but I couldn’t stand working for a profit maximizing company and realised I need a job with purpose.

Launching such a blog was something I always thought about doing since completing my Masters in Social Entrepreneurship (at Goldsmiths College, University of London) in 2012. Back then, I studied with aspiring change-makers from around the world – Germany, England, Egypt, India, Russia, Romania, South-Korea, Thailand and Uganda – and realised how insightful our knowledge of social entrepreneurship from all parts of the world would be for others.

I first tried to set up a collective blog with some fellow class mates, but unfortunately that didn’t work out. So about a year later, I decided to give it another try and started this blog with the entrepreneurial mindset: start somewhere, learn & improve along the way.

What you find here today is a collection of stories, interviews, resources and information that I hope can be useful for your own social enterprising journey and for anyone else interested to learn more about social entrepreneurship. In addition to the blog and resources, I integrated a directory of social enterprises and supporting organisations. The directory is being updated on a regular basis. You, in fact everyone, can help to grow the directory by adding a social enterprise and relevant organisations. It is simply and free of charge.

“The expert at anything was once a beginner.”

– Helen Hayes

Goals and objectives:

  • support aspiring social entrepreneurs, change makers and startups in their startup journey by sharing stories, resources and interviews with founders and experts from the field
  • be a place of information and inspiration to anyone interested in learning more about social entrepreneurship and social innovation such as students, educators, NGOs, charities or corporates
  • promote social entrepreneurship and social business as an alternative career choice, and in general.

Target group

The blog is open to anyone who wants to learn more about social entrepreneurship & innovation, yet the main target group is youth aged between 18-25 years.

The majority of visitors comes from:

  • Germany
  • United States
  • Egypt
  • United Kingdom
  • South Africa
  • India

The main reasons for visiting the blog are:

  • Get inspired by successful social entrepreneurs and social innovators
  • Learning about existing support programmes, awards and competitions for changemakers and social entrepreneurs
  • Find out about career change programmes and inspiration on how to move to a purposeful career
  • Find and connect with social enterprises and support organisations through the directory


Please feel free to get in touch with me – may it be for a joint project, guest article, a social enterprise consultancy or workshop, or simply to get to know each other. I’m an easy-going person who believes that we can always learn from each other.